Shaun Johnston Design Ltd.
723 Springtown Road
Tillson, NY 12486
(845) 658-8270
FOR LODGINGS
IN THE CATSKILLS, BERKSHIRES, AND MID-HUDSON VALLEY
TIPS & NEWS
Online marketing newsletter
April 2005
We make online marketing work
New procedure we apply to your web-site log files identifies good prospects and lets us compare search engines and directories for how well qualified their visitors are. You can use this information to gain control over your marketing costs.
November 2004
1. How can I get more website visitors?
2. How can I turn more of them into bookings?
3. What will it cost me?
A discussion of the nuts-and-bolts of getting visitors to your web site, and then having your web site persuade them to make a reservation. What does this cost, both in terms of paying directories and designing and maintaining an efficient web site?
May 2004
Trends in online travel directories
At PAII's inkeepers' conference in Providence recently, directory owners provided hints to what's ahead. They're going to link more directly to your sites, and they're exploring new ways of charging.
Quiz: can you match up visitors' interests to how they responded to an online survey? Visitors' interests follow strange annual patterns.
April 2004
Want
online booking? Ask your association (single-topic issue)
What's involved in
an association setting up an online booking system for its members?
The 400-member Massachusetts Lodging Association tells how they
did it, and provides tips for other association leaders on how
to go about it and what to expect.
March 2004
How much does
a room booking through online marketing cost?
The cost of getting
a booking online can range from $2 to much more than you want
to pay, guaranteed. We suggest ways of taming the online marketing
channel.
What advertisers on Overture are paying for your best prospects
Overture sets the
standard for what web-site visits cost. We show you how to learn
what others are prepared to pay for your customers.
February 2004
Poconos,
Berkshires fall, Hudson Valley rises
Enquiries to regional web guides since
July 2001 show the Poconos and Berkshires dropping, the Hudson
Valley rising.
Estimating
other site's web traffic using Alexa
The Alexa toolbar gives you a traffic
ranking for each site you visit.
Featured
directory: Escapemaker
Get-away guide to 12 states in the
NorthEast.
Opinion:
What are web visits worth?
January 2004
A revolution
in how you're found online
Google is starting to rank "expert"
sites above individual businesses in its listings. For travel
enquiries, that means directories. The challenge now will be
to select the appropriate directories to get listed in.
Travel
directory indexes
We've just published on our website
one index to directories
in the Hudson Valley and Catskills, another to directories
in the Berkshires, and a third to national
and global directories as they perform for lodgings in our
region.
NYC may
be responsible for as much as 3% of the world's web activity
Hospitality in the regions we serve
may be a half-billion dollar industry.
Is that a marketing opportunity? Replies welcomed, and published.
Keywords
becoming a dead issue
Find out where your visitors come from with Geobytes
Call (845) 658-8270, ask for me, Shaun, or me.